Scent-sational!

With love to the over-scented - here's a new fragrance and ad campaign just for you.

Ubiquitous - A remarkable scent that trails you into the dark musty urinals of the subway, and triggers sneezes during staff meetings.

Ubiquitous - Wafts into your unsuspecting nostrils from a hungover, barely washed co-worker who arrived at work early because she spent the night three blocks away at the drummer’s apartment.

Ubiquitous - The extraordinary scent that surrounds you at the Thanksgiving dinner table because Aunts Addie and Wilma, cousin Queena and the newly blond twins are wearing the body lotion, body powder and eau de parfum that Granddad gave each of them for Mother’s Day.

Ubiquitous - Wherever there’s a breath, there is Ubiquitous. It throttles you in the elevator and lingers innocently in your throat as you gulp down a lunch time chicken wrap.

Ubiquitous - Wraps itself around you like a fake Hermes scarf, treading into your hair, your leather jacket.

An enduring memory, an assault of fragrance. Indelicate, predictable, overripe and ambitious. Unforgettable. The scent of receptionists, trade school students and clubbers worldwide.

The scent of a hasty cab ride home on a brunchless Sunday morning. The scent that whispers, “Hey, sailor . . .”

Ubiquitous - Jumpstarting headaches since 2007. Answering the question, “Is that Febreze?” since 2004. Announcing your presence two minutes before the click-step of your stilettos since 2002. Making eyes tear since 2000. Making it difficult to conceal the tricks and tracks of the unfaithful since 1999.