Gorgeous boomer women rejoice! American Apparel wiped the sleep from its eyes, and found a fabulous adult woman with smashing style for its latest ad campaign. I can’t remember the last ad campaign for any popular clothing retailer that didn’t feature the latest in a line of Lolitas.
Retailers who still have their heads in the sand check this--boomers have the bucks and will spend them on stuff! Wake up! Court us!
This is a good start. With this one savvy move, American Apparel just gained a new customer--me. Read more about their new 60-year old model
here.
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